TikTok Featured Function Launched (BigSpy Updated)
Tech-driven advertising data company ZingDeck announced at the end of July 2023 that their global advertising material monitoring tool, BigSpy, has officially launched the TikTok featured function, bringing an intelligent revolution to the advertising industry.
With its exceptional artificial intelligence technology, BigSpy provides comprehensive and accurate advertising material and data analysis services to global advertising professionals. Through pre-trained large-scale data models and scenario-tuned optimization, BigSpy has achieved remarkable accuracy in material type recognition. Whether it's real people or cartoon materials, BigSpy can correct a small amount of labeled problematic data through manual adjustments, providing valuable reference for advertising planning and analysis.
Of particular note is the addition of copy recognition functionality for video materials in TikTok featured. This significantly enhances the video material retrieval capability as well as the analysis of copy scripts, laying a solid foundation for creative ad development.
In addition, BigSpy offers native support for traditional Chinese language retrieval to users, along with internal compatibility for both traditional and simplified Chinese retrieval criteria, providing strong support for breaking language barriers in the advertising industry. Moreover, for advertisers and creative analysis in the Hong Kong, Macau, and Taiwan regions, BigSpy provides personalized analysis services tailored to meet the specific needs of users in different regions.
In the future, leveraging the company's AI middle platform capabilities, BigSpy will further expand into areas such as material recognition and synthesis, bringing users more powerful tools and AI-integrated applications.
Established in 2018 and headquartered in Singapore, ZingDeck has grown into a professional team of around 50 people, with 90% of the team possessing strong backgrounds in data technology and research and development. In mainland China, ZingDeck has sales and service teams, offering specialized and customized data services to a wide range of users. The company's mission is to empower technology with AI and assist enterprise growth through data. The launch of BigSpy signifies a new era of intelligence in the field of advertising data analysis. ZingDeck will continue to lead with technological innovation, providing advertising professionals with more high-quality and efficient data analysis tools, driving the continuous advancement of the advertising industry.
